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[music]

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No one had to tell the people of Kansas
 City that

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 this was a disaster. The crushing,
 ravaging,

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 relentless waters burst from their
 channels

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 and swept to destruction millions of
 dollars worth of

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 property and priceless human lives.

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Yes, the great flood of [19]51 was a
 disaster

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 of the first magnitude, leaving in its
 wake

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heartache and loss, leaving also a story

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 of sacrifice and heroism and help.

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Fortunately, you were there

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 with your Red Cross.

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You were there with your Salvation Army.

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You were there to lend a helping hand to
 those

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 who needed it, just as they would have
 helped you

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 if a disaster had struck Charlotte.

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And through your United Appeal,

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 you will be there when other disasters strike.

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 When the day by day disasters,

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 which are no headlines, seek to ruin

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 lives and destroy health and happiness,

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the most effective, efficient, and
 economical

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 method ever devised for helping you to

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 help a maximum number of people at
 minimum

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 cost is the United Appeal.

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At one time, with one pledge, you'll

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 help twenty different organizations,

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 each doing a work in human welfare

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 which you believe in, which you want to

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 support. Your dollars

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assist all your fellow citizens who call

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 upon these services

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when personal disaster strikes, or when

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 urgent needs appear. Study these
 names,

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 you'll know them all.

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You, your family, your neighbors, all

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 have benefited from these recreational
 and

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 character building organizations,

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even if you have never needed the help of
 the groups which

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 cope with emergencies and disaster.

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 Each organization is indispensable to
 Mecklenburg County.

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This year also, the American Red Cross
 will cooperate

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 by soliciting with the United Appeal.

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Those who contribute [?]. Do not have an
 opportunity to give where

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 they work will be solicited, as usual,
 by

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 the Red Cross in March.

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Your United Appeal, however, will take
 place

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 in October and November of this year.

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Campaign dates are from October twenty-seventh

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 through November twentieth.

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And of course, the United Appeal is so
 practical,

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 so down to earth, that while it makes
 your duty

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 of giving easier, at the same time,

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 it makes your gift do far more for the
 folks you want to help.

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As every citizen knows, campaign has

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 followed campaign in the past.

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Each one worthy, each one sincere.

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But it seems as if we made our way
 through a thicket

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 of appealing hands.

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The net result was that we grew tired of

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 appeals, forgot that behind

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each appeal was a genuine need

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 and neglected sometimes to give at all.
That wasn't your way,

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to turn a cold shoulder on your needy
 neighbors.

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It wasn't your way to refuse help when
 help

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 was needed or your way to look the

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 other way when you heard a cry for aid,

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but you just got tired of being asked for
 money

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 and campaign after campaign.

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You didn't mean to be unkind or
 unfriendly,

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you just got tired and you began to say
 "No."

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Through the United Appeal, you'll give to
 twenty

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 different organizations in one pledge

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 and your United Appeal dollar goes

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 further than it possibly could

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in ten separate campaigns.

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Actually, in many individual campaigns,

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 thirty cents or more out of every dollar
 had

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 to go toward paying the cost of the
 campaign,

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but more than ninety four cents out of
 every United Appeal

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 dollar goes to help people.

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Only three cents is spent for the
 campaign

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and three cents covers the modest,
 year-round

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 administrative and public information
 cost.

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And in addition, your own part is so much
 easier.

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You give at your plant or office so that
 your contribution

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 can be paid in easy installments
 through the payroll collection plan.

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How much should you give? That, too, is 
simplified

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 through United Appeal planning and
 analysis.

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No matter what you earn, it's easy

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 to do your full share

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the United Appeal way.

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One hours pay per month is

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 the United Appeal goal.

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This is only six tenths of one percent

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for those earning one hundred dollars or
 less a week.

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 If you earn more, boost it up to one
 percent

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 or even two percent if you earn up to
 thirty thousand a year.

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But behind the money and the bookkeeping
 and

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 the hard headed business efficiency of
 your United

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 Appeal, there is the other side.

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The side which is measured in human
 happiness

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 and welfare and opportunity.

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Who could measure in dollars the worth

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 of the Florence Crittenton home as a
 haven of

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 hope for unmarried mothers? 

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Who could measure the value of a child's
 smile?

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And yet only your dollars can help

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 bring that smile.

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Even though little bodies are tormented
 by disease

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 or accident, you'll, through the
 Mecklenburg Association

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 for Handicapped Children,

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can help little legs to walk.

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 For handicapped adults as well as
 children,

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your contribution opens doors to hope
 through

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 the Mecklenburg Association for the
 Blind.

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Here, friendly counsel and guidance
 help many

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 toward the realization of their desire
 to be self

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 supporting. Your United Appeal
 dollars

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help them to learn how to earn their own
 way.

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Quick, sensitive fingers are taught to
 master the art of Braille.

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Others learn handicrafts producing
 products which

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 find a market in our community.

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New hope for hearts also comes from your

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 United Appeal contribution.

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The American Heart Association is working
 ceaselessly

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 to defeat the great killer, heart
 disease,

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and you can help.

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Not all the battle against disease takes
 place in

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 great hospitals.

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The Heart Association brings its skill
 and

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 understanding into home after home.

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Standing guard between the community and illness.

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 The past ten years have seen great
 strides in the

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 treatment and prevention of mental
 illness,

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and yet one in twenty

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will spend some part of his life in a
 mental hospital.

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Charlotte Mental Hygiene Clinic serves
 both children and adults.

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Tests are used frequently as an aide to
 diagnosis.

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And as in most social services, these are
 adjusted

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 to one's ability to pay.

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This conserves your United Appeal
 dollars.

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The future of any city or any nation

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 lies in its children.

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 Dollars help in many
 ways

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 to give a chance for happy, useful
 living.

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 Through the North Carolina Children's
 Home Society

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 and the Family and Children Service,

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dozens of babies find love and
 inspiration.

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It's a new day for the adoptive parents, too,

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who now have a youngster to cherish,

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 and the most important additional objective.

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At the Charlotte Day nursery,

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children from three to six thrive in
 wholesome

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 activity. Either victims of home
 emergencies,

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 or tiny tots whose mothers must work,

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they live in an atmosphere of citizenship
 and growth

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 with lots of friends and good, wholesome
 food to

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 build bodies.

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Days are also filled to the brim at the South McDowell Street Day nursery

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 where plenty of fun

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 is followed by an afternoon nap.

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 When mother faces a long siege at the
 hospital,

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care during the daytime is not enough,

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then a temporary foster home is often 
 best.

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Your United Appeal dollars are
 keeping these

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 children safe, and they will until their
 mother

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 recovers from her illness.

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For the community itself, however,
for programs

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 which make this a finer, more satisfying

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 civic home for all, there are United
 Appeal

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 services of great importance to promote
 tolerance

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 and understanding so necessary to
 community unity and progress.

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There is the National Conference of
 Christians and Jews,

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 and there's the Red Shield Boys Club,
 where boys

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 from eight to eighteen years of age receive
 vocational

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 and recreational training.

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Here, busy hands learn the art of
 construction

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 and constructive living at the same
 time.

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Then, too, there's the Y Observer and
 Fresh Air Camp,

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where each year more than four hundred boys

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 get a new outlook on life, learn new
 skills,

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 and meet new friends.

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The Y also offers community centered
 programs

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 which channel youthful energy into
 exciting action,

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 building confidence and character.

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The new North Charlotte Y is one of the
 finest in the South.

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The outdoor pool situated at the site of
 the old

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 Y is always filled to capacity,

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 being the only swimming facility in this
 area.

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No one wants to remember the old Y
 building on Second Street

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now that the new McRory branch has opened
 its doors.

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 These before and after pictures,
 however, are

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 obvious proof of progress.

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Scouting builds character, too. Forty-nine hundred

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 bright and eager Mecklenburg
 youngsters benefit

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 from this stimulating program.

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There's no substitute for experience in
 camping, which

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 is part and parcel of scout tradition.

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Girl Scouts enjoy warm comradeship

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 as they practice techniques which someday
 may be more than play.

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And brownies learn lessons, too.

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These twins are united in their enjoyment

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 of girl scouting because of your
 support,

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 through the United Appeal.

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 Through living at the YWCA, girls

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 coming to our community establish new
 ties

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 of friendship and are exposed to
 influences

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 which often alter their future outlook
 on life.

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Last year, the YW was used eighty thousand

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 times by teenagers, mothers enjoying

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 a holiday from apron strings, and girls

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 from offices, stores and factories, all

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 found relaxation and inspiration at the
 YW.

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Activities at America's first Phillis
 Wheatley

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 YWCA continue at full pace,

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 Classes in sewing, upholstery,

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 crafts, and homemaking all fill a great
 need.

[00:10:22.760] 
Unfortunately, all boys and girls

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 do not lead happy, carefree lives.

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 When difficulties arise at home

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usually they are the first to suffer.

[00:10:33.240] 
Expert advice can often help, and
 families

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service counselors are always ready to
 listen

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understandingly. Untying knotty problems

[00:10:41.680] 
 is their specialty.

[00:10:43.040] 
Through your United Appeal dollars, you
 enable

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 them to prevent much unnecessary misery

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 and frequently give entire families a
 new lease on life.

[00:10:54.720] 
Newcomers to Charlotte, or strangers in
 temporary difficulty,

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look with confidence to travelers aid.

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Overnight emergency accommodations are
 often arranged

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 through the Salvation Army or the Rescue
 Mission.

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All too frequently the warmth of
 Charlotte's heart,

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 and the intelligent concern we all have
 for the stranger

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 within our gates, is dependent upon your
 help through travelers aid.

[00:11:17.360] 
Wherever one may roam, as servicemen
 well know,

[00:11:20.040] 
 the lady at the lamp lends a touch
 of home.

[00:11:23.760] 
They also find a friendly welcome at the
 USO with a bite to eat,

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a few minutes spent with a book or
 magazine or a place to write letters.

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Yes, this is our city, a city of Southern

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 friendliness and neighborliness,

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yet a city too big for each citizen

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 to know all of his neighbors.

[00:11:40.840] 
This is the symbol which makes us all
 neighbors

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 in a modern city in a modern age.

[00:11:46.560] 
This is the symbol which brings your
 human kindness,

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 your contribution, to those who need
 help.

[00:11:52.920] 
This is the symbol which takes the
 uncertainty,

[00:11:56.000] 
 the annoyance, the waste, out of giving.

[00:11:59.040] 
 The symbol which assures you

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that one contribution will serve all
 essential needs.

[00:12:04.680] 
Just remember, your neighbors need your
 help.

[00:12:07.920] 
And remember, too, that under different
 circumstances,

[00:12:10.840] 
 any one of these people might be you.

[00:12:15.680] 
As the flood came to Kansas City,

[00:12:18.240] 
 so does personal disaster come to
 individuals.

[00:12:21.240] 
No one knows where it will strike next.

[00:12:23.960] 
No one knows who will be struck next,

[00:12:27.120] 
but if it should be you, then know that
 your neighbor is ready to help.

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This is your neighbor.
This is you.

[00:12:33.580] 
Support your United Appeal.

[00:12:37.000] 
Give once for all year.

[00:12:39.686] 
[music]