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Rich, born in the Cana community, founded the
Boone Trail Highway and Memorial Association (1913). To commemorate
Daniel Boone, Rich erected arrowhead-shaped monuments of rocks and
concrete typically containing a metal plaque depicting Boone sitting
on a boulder looking westward. Each plaque contained a small amount
of metal from 400 pounds of scrap salvaged from the USS Maine. Rich,
dressed in a coonskin cap and carrying a long rifle, appeared
throughout the country promoting the legend of Daniel Boone; he
claimed to have placed over 350 memorial tablets.