This black and white promotional film outlines the United Appeal fundraising campaign that took place October and November 1952. The United Appeal asked the public to give to "20 organizations in 1 pledge," which would be distributed to 10 separate campaigns. Events and organizations mentioned in the film include: Kansas City flood of 1951; Florence Crittenton Home for Unwed Mothers; Mecklenburg Association for Handicapped Children; Mecklenburg Association for the Blind; Charlotte Mental Hygiene Clinic; North Carolina Children’s Home Society; Family and Children’s Service; Charlotte Day Nursery; South McDowell Street Day Nursery; Red Shield Boys’ Club; The “Y” Observer Fresh Air Camp; “New North Charlotte Y”; Shot of “Old Y building on 2nd Street” – before and after pictures; McCrorey YMCA; Phyllis Wheatley YWCA; Boys Scouts; Girls Scouts; Brownies; Charlotte Travelers Aid; The Lady at the Lamp; The USO. The film features the following locations: Downtown corner, known as The Square, with Liggett Drugs “Rexall”; Efird's; City street with “Johnston’s” also, across the street, “Central Hat Shop”; S & W Cafeteria; Street corner with National Shirt Shops (across from Liggett Drugs).